With Google promising to open its video platform to indie filmmakers, and the acquisition of YouTube, it would seem self-distribution of movies is on the rise. Digital distribution makes sense, and it is potentially a powerful tool for those without a huge budget to get their films to audiences. With this in mind, Brian Liolia of DV Guru recently interviewed Sujewa Ekanayake. His film, Date Number One, was made on a shoestring, and Ekanayake is a master of DIY filmmaking. Now, with digital tools at his disposal, he has entered the world of DIY distribution as well.

[Via DVGuru]

Opening weekend the movie only pulled in $179k on a limited number of screens and tremendous word of mouth (due in part to Digg) it has climbed this week to third place in box office with 10 million dollars! Lets keep the ball rolling on this fantastic movie.

[Via Boxofficemojo]

The watch maker Tag Heuer (owned by LVMH) is preparing to release a cell phone within the coming months. Tag Heuer is having a completely new phone designed for them by the French phone maker ModeLabs who make custom cell phones for various companies including MTV and Virgin Mobile. ModeLabs also makes the Elite Model Look cell phone mentioned last year. The phone is expected to be made of stainless steel and have many similarities to Tag Heuer watches. This is another attempt at the luxury phone market created and dominated by Vertu, in recent months other companies such as GoldVish and Gresso have also enter the market but have yet to make an impression.

[Via Sybarites.org]

Boss Steve Carell may hog The Office’s spotlight, but it’s his watercooler underlings who do all the heavy lifting in TV’s best comedy. If only B.J. Novak, Rainn Wilson, and John Krasinski dressed like this more often—they’d probably get promoted

It is said, usually during PowerPoint presentations, that there’s no I in team. But as anyone who’s worked in an of?ce knows, every team is actually full of I’s— bored, frightened, insecure I’s. We bring our anxieties, our prejudices, and our deepest yearnings to work every day like a brown-bag lunch, and no TV show has captured this more eloquently than The Of?ce. Of?cially, these characters push paper for a living. But as David St. Hubbins, from This Is Spinal Tap—a major Of?ce precursor—would put it, they’re really full-time dreamers. The black-hole neediness of boss Michael Scott (Steve Carell) may be the show’s center of gravity. But Carell’s castmates are television’s ?nest human resource.

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