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Heineken BeerTender Taps Market in a Unique Way

Sat, Apr 19, 2008

Wine, Spirits & Cigars

Digital Beer Dispenser: How could we have lasted as a society
this long without a digital beer dispenser in our homes? Think of all
the times our forefathers courageously drank their glasses of draught
beer without knowing its temperature, its age, or how much was left in
the keg without lifting it up and shaking it. Those archaic days are
forever over with the BeerTender by Heineken. This revolutionary
dispenser, which is made by Krups, is prompting beer lovers to raise
their chilled mugs and toast a device that is single handedly upgrading
the ebb and flow of draught beer.

The heavy-duty unit’s space-age design is as attractive as it is
functional. Its liquid-crystal touch-screen enables users to preset a
desired temperature and to monitor freshness and beer level. It holds
five liters (16 pints) of Heineken DraughtKegs, and keeps the tapped
keg fresh for up to 30 days. A keg is ready to be tapped after being
chilled in a refrigerator for 10 hours. The BeerTender also chills kegs
directly in 18 hours.

The BeerTender is making it simpler to drink more responsibly. Two
models are available “the B95 and the B90″ and priced at $299 and $279,
respectively. BeerTender Tubes, which connect the kegs to the unit,
must be changed when a fresh keg is tapped. The tubes are available
online at the BeerTender Store. Mandatory accessories such as glasses
and beer skimmers are forthcoming. There is even a special hotline and
a Club BeerTender to tap into the latest on all matters relating to the
BeerTender. Do you know the five-step process in pouring the perfect
glass of draft beer?

Although it is likely that taste of other draught beers
would significantly improve by such flowing technology, the BeerTender
only holds Heineken and Heineken Light DraughtKegs only.

Unlike a conventional bartender, the BeerTender works well without being tipped for every glass it pours. Cheers!

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Ken - who has written 1626 posts on LuxeSyndicate.


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