Normally, alcohol and cars just don't mix, but Grey Goose and Rolls Royce seem to have decided to use that combination to promote a message of social responsibility - as well as one of the enjoyment of luxury goods. The companies are creating two fully customized Rolls-Royce Extended Wheelbase Phantoms, which will drive around (presumably in highly visible nighttime hot spots) with fully-trained chauffeurs who will educate people about the importance of "Sipping Responsibly."
The cars will have a signature blue paint and upholstery, mahogany-veneered door cappings, lots of sterling silver inlay and will prominently feature the Grey Goose logo throughout.
At the end of the program, both vehicles will be auctioned off to raise money for charity.
[Via Luxist, Nicole Weston]
February 20th, 2007 at 9:37 am
Personally, I’d rather be in the back of BMW M5 trying to keep the ice cubes in my glass of Basil Hayden’s bourbon. But you know me I have to be different. This effort seems like the beginning of a bad MTV rap video. By bad, I mean aweful, not like the kids say it.